We are ever inspired by shining examples of businesses catering to their customers. Courtyard by Marriott® is a favorite this time of year as the Official Hotel Sponsor of The NFL.
Courtyard could have easily sat on the sidelines knowing that a whopping 83% of its target customers are NFL fans, with 68% saying they are “passionate” fans. Instead, they got in the game with an exclusive NFL sponsorship that feeds the football fix for guests, while celebrating the inner athlete of every business traveler with an impressive lineup of perks and game-day fun.
Courtyard’s commitment to football fans starts with access to the game as the only national hotel brand to broadcast the NFL Network in all guest rooms and lobby flat screens. Other exciting features of the sponsorship include football Thursdays, signature game-day appetizers in The Bistro, instant win scratch-off cards and last but not least, a comprehensive Greatness on the Road Campaign with unforgettable prizes and a Performance of the Week segment that puts loyal Courtyard customers firmly in the spotlight.
“Just like an athlete, frequent business travelers have to perform under stressful circumstances when they are on the road,” said Janis Milham, VP and global brand manager for Courtyard by Marriott. “This is an exciting opportunity for us to incorporate our NFL sponsorship into something fun and meaningful for our most loyal guests.”
Click here to read all the details of Courtyard by Marriott’s status as the Official Hotel of The NFL. Join the fun on Facebook at https://www.facebook.com/courtyard/app_328770843881022.