Sherwin-Williams just embraced what we already know and love about Wausau.  That this community has the transportation infrastructure, workforce, commerce, industry mix and educational institutions needed to establish itself as one of the state’s major economic hubs, alongside Madison, Milwaukee and the Fox Valley.

Sherwin-Williams is consolidating its paint-blending locations in Eau Claire and Appleton to the single, centralized location of Wausau – a move that precisely embodies the concept behind the Marathon County Economic Development Corporation’s newly adopted brand for the region:  Wisconsin Central Time.  In short, the notion that greater Wausau is in the middle of everything that is best about Wisconsin.

This exciting validation of the Wisconsin Central Time brand makes us eager to know the next business that will follow in Sherwin-Williams’ footsteps.